NewGround started when a couple of mates wanted to really enjoy every single cup of coffee. We wanted to source new and exceptional coffees and help drive the growing coffee culture in Oxford and The UK.
We also wanted to use the business to help tackle social injustice.
It's well known that prisoners are much more likely to re-offend after release if they are without training and jobs. So a business that creates opportunities has to help, right? We think so, and that’s what keeps us motivated every day. That and sourcing and roasting some of the world’s finest coffees.
New pushes boundaries. It is thinking differently about what has come before and never settling for the ordinary.
At NewGround this is at the heart of everything we do. From our ethically sourced high-grade coffee, carefully selected from small-scale farms around the world to our state-of-the-art facilities where we expertly roast each batch to reveal new exciting flavours every time.
But we believe coffee can go beyond the cup and can be used as a catalyst for change right here in our very own communities. This is why we use our business to create work and training opportunities for ex-offenders across the UK, giving some of the most overlooked people in society a new beginning.