Bukonzo Dream (Filter)

Working for a Rural Development centre in Kagando known as KARUDEC. Jonny and James were exposed to supporting individual farms in their traditional farming practises. This focus on the individual highlighted the important of the bigger-picture- potential for Johnny and James so they set their sights to work and support entire communities of farmers maximising the positive impact that he could bring to the Rwenzoris. A consistent problem presented itself for farmers based in the Rwenzoris. They had coffee, but no access to basic harvesting or processing facilities. This coupled with traders offering often unfair prices for their crops in a quick cash grab. Set the scene for a positive actor to enter the region and transform coffee. This opportunity for Johnny and James to work alongside farmers was exactly what he was looking for. Offering an outlet for farmers to sell their unprocessed coffee, take ownership of the quality control and together improve the reputation of the coffee produced in the Rwenzori. They guaranteed a fair market price and their long-term presence attracted international attention from buyers around the world. Rwenzori coffee had been reinstated on the global coffee map.